This is why people in Seattle go shop in Bellevue

I’m working another season in retail, selling games to people looking for ways to make their children smarter.

That’s the way the bitterest way to describe my job responsibilities. The more charitable and more common feeling is that people come in looking for ways to make happy the people in their lives, and it’s my job to understand the sort of thing they already enjoy in order to find them a new thing they’ll also be pleased with.

Doing my job right means I listen to or tease information out of people, have a good understanding of the products we have to offer, and demonstrate what I like about it well enough they can easily imagine the gift-receiver enjoying, too.

It’s fun. It feels like a net-positive to the universe. But it’s also a far cry from being a journalist.

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